This course, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.  As an introductory course in marketing research, this course is designed to provide a basic understanding of the research methodology and its implementation in marketing. After completing this course, every student should be able to apply appropriate research methods to practical marketing issues. To achieve this goal, the course focuses on proceeding from management problems, to research questions, through research design and data collection, to data analysis and research report. Students have the opportunity to conduct their own original research and present their results. This is a learning-by-doing course that closely simulates how marketing research agencies and corporations execute and utilize marketing research.

Key Learning

  • Gain an understanding of the marketing research process
  • Explain why companies need to conduct marketing research
  • Know how to conduct the discovery phase/project plan part of the process
  • Be able to explain the difference between Qualitative and Quantitative Research
  • Know the steps involved in conducting an online survey
  • Design a questionnaire including a working knowledge of “level of measurement” or scale
  • Gain hands on experience with Qualities, an online survey tool
  • Learn how to analyze and interpret crosstab reports including hypothesis testing
  • Learn how to utilize SPSS for surveys including cleaning, processing and data analysis
  • Be able to create a compelling report to present research findings, insights, and recommendations Course

What Do You Get ?

  • Live Classes
  • On Demand Videos
  • Learning Material
  • Lifetime access
  • 1 month of Internship experience
  • Certificate of Completion
  • 24/7 real time assistance from Mentor

 

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Course Features

  • Duration : 10 week
  • Max Students : 0
  • Enrolled : 55
  • Re-take Course : 0
  • Assessments : Self
Price :
₹3,999.00 ₹1,599.00

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