DESCRIPTION OF COURSE:-

Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. You will find the course interesting and informative. In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix – product policy, channels of distribution, communication, and pricing – and see how they fit within different analytical frameworks that are useful to managers.

KEY LEARNING AND OUTCOMES:-

  1. Identify core concepts of marketing and the role of marketing in business and society
  2. Able to develop marketing strategies based on Marketing Mix objectives
  3. Relate Marketing Mix as a Framework for Marketing Decision making
  4. Acquire an understanding of fundamentals concepts of marketing
  5. Define the conception of consumer behavior and reveal it’s importance in the context of marketing
  6. Examine the consumer decision making process
  7. Define and apply commonly used promotion and IMC terms, concepts and Tools.

What Do You Get ?

  • 20+ Hours of Live Classes
  • Learning Material
  • Lifetime access
  • Certificate of Completion
  • Certificate of Internship
  • Exciting Internship Opportunity
  • 24/7 real time assistance from Mentor
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Course Features

  • Duration : 4 week
  • Max Students : 0
  • Enrolled : 101
  • Re-take Course : 0
  • Assessments : Self
Price :
₹2,999.00 ₹1,499.00

Rating

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